The subject Digital Marketing vs Traditional Marketing is one of the most debatable subjects has been going on. Many people prefer Traditional marketing, whereas many prefer Digital Marketing over Traditional Marketing.
Marketing plays a vital role in business, whether it is small or large. Many Economist Suggests taking at least 10-20% of the investment for the marketing of the product or service. A successful marketing campaign works as stairs towards the success of a business because unless people do not know about the brand, they won’t be Convert.
It is one of a big dilemma for an Entrepreneur whether to choose Traditional Marketing or Digital Marketing. For the intuition of making you guys aware of both the marketing. Here are the pros and Contras of Digital Marketing vs. Traditional Marketing.
What is Traditional Marketing?
Let’s Start with, what Traditional Marketing is? It is one of the tools of advertising campaign to educate people around you about the product or services that you offer through a business. i.e., Brand Awareness, It is the oldest yet useful tool of the advertising. It generally included the following modes for Brand Awareness and Promotion.
- One of the best sources is Print Media (News Paper, Magazine, etc.)
- Broadcast (Television, Radio, etc.)
- Mail (Catalog, Letters / Postcard, etc.)
- Indoor Signage Material(photo frame, Clock, etc.)
- Outdoor Signage Material(Billboards, Flyers, Brochures, Kiosk, etc.)
- Telephone (Telemarketing, SMS Marketing, etc.)
- Event Marketing
What is Digital Marketing?
Digital Marketing is also one of the advertising tools in the new era of marketing i.e. Digitized world. With the help of the internet, this mode of advertising creates awareness or promotes a brand. Provides a worldwide platform to gain a quantity & variety of customer base from all around the world. It generally included the following modes for Brand Awareness and Promotion.
- The Strongest one – Social Media (Facebook, Twitter, Instagram, etc.)
- Mobile phone advertising (SMS, Whatsapp, Telegram, etc.)
- Email Marketing(sending regular updates to the subscribers)
- Business Marketing Sites(LinkedIn, Yelp, Foursquare, etc.)
- Blogs (ads while opening ads and display ads on the blog)
- Paid pop-ups
- Clickbait Links on viral Subject.
Conclusion: Digital Marketing vs Traditional Marketing
Cost Efficiency: Digital Ads are way cheaper than ads in print media. Even any young Entrepreneur can easily afford it.
Results: Circulation of ads through Traditional methods takes time, but Digital ads take just a few clicks. We can track results, for example, clicks, sessions, Bounce rate, Conversion rate, etc.
Interruption: While watching TV or Listen to favorite Songs Program advertisements are like torture, but it is lesser on the internet as we can skip an ad, block the popups.
Space Allotment: what we get in Traditional marketing? A small column on a high price whereas we may get a full website for promotion.
Ignored: Most of the ads in Traditional Marketing are being ignored. Who wants to watch an advertisement during the Favourite program or a movie? Similarly, who wants ads while listening to favorite songs program on the radio. Also, no one buys newspapers or Magazine to see the ads. So most people ignore the advertisement part on which business pays a lot of money.
Engagement: Although Traditional Marketing engages people, still you can not track the satisfaction level of a person you are dealing with. Digital Marketing focuses on people who already interested in buying the product or services which business is offering, and we can not target the particular group of people in Traditional Marketing.
Tracking: In Digital Marketing we can Track audience with Analytics tools such as Google, we can track customer behavior their click, in which area they are spending more time, these trackings makes more comfortable to reach potential customer whereas it is not possible in Traditional Marketing.
Hence Digital Marketing is the more convenient and better option for all type of business whether you are an entrepreneur, a small business or a well-established firm. If you have potential Digital Marketing gives you High Exposure in a short period of time.